Brachic in the News:
It's Firday and I'm bagged: Bag that bra
Janaury 29, 2010
Brachic packages the perfect bra in the perfect pink bag. When I bought my insanely beautiful and comfortable purple bra (Salome) during my last visit, I was captivated by Marianne (the owner extraordinaire) as well as her staff, her store and her shopping bags.
CTV interview with Brachic
January 05, 2010
Are you looking for a better fitting bra?
In which my vexatious breasts get a makeover
by DaniGirl on July 29, 2009
More than two years later, Bra Chic has moved from Sussex Drive to Westboro, and my mother and I walk into its friendly brightness one late weekday morning. The owner, Marianne, greets us even as our eyes are adjusting from the glare outside, before I have even had a chance to take in the rows of lacy finery hanging on the walls. “What can I do for you?” she asks, and I blurt out something about weight loss and weaned babies, and the first thing she says is “Congratulations!” which disarms me even more. She asks me my name and hustles me in to a change room in the back, and I realize that this is not going to be like my usual experience of locking myself into a change room at The Bay with sixteen styles in five sizes, aiming for and yet often unable to achieve the lofty goal of merely functional and acceptable...
Ottawa Citizen Article
January 28, 2009
Nimblest retailers get inventive to beat tough economic times Julie Beun-Chown interviews Marianne Hassan.
Stars of the City
BraChic®® was recognized for excellence in customer service.
The Ottawa Citizen article
November 19, 2005
"When women feel good about their bra, it's like when you go for a facial or a manicure," says Marianne Hassan, owner of BraChic®®, a bra boutique on Sussex Drive that caters to women size 28C and up. "It puts a little spring in your step."
Globe and Mail article
July 16, 2005
Hassan prides herself on taking a gentler, more "breast-positive" approach to the bra makeovers that take place in her dressing rooms. After all, she says, women here have been given no choice. With limited cup sizes available, often just A, B and Cs, women have been forced to increase the bra's back size to try and compensate. "If that's all they're offered, those are the sizes most women think they are," she says. "It's what one of my suppliers calls the Victoria's Secret Syndrome."